Where we are now
- Gavin Luck-Jones
- Jun 20
- 3 min read

When did you first discover Kinesiology?
I first studied Kinesiology in 2009, when I was 20. At the time, I was working internationally in the fashion industry. I didn’t pursue Kinesiology further back then, but it always stayed with me.
How did it stay with you?
In 2009, I worked for Liam Gallagher—frontman of Oasis—on his clothing brand, Pretty Green. The first album I ever bought was "(What’s the Story) Morning Glory?", so hanging out with Liam in the Spring Grove pub in Camden after work was surreal. I asked for his autograph, but the only thing I had for him to sign was my Kinesiology course book.
Did you keep the book?
Yes—as it now had sentimental value, as well as increased monetary value. But despite that, it just gathered dust until 2012, when I was diagnosed with Addison’s disease.
What is Addison’s disease?
It’s a rare, life-threatening condition where the adrenal glands don’t produce enough cortisol—essential for energy, immunity, and managing stress. I was told I’d need daily steroid medication for life or risk a potentially fatal “Addison’s crisis.”
How did that affect your path forward?
After years of taking the steroids and regular check ups, I came across my Kinesiology book and in 2016, I started seeing a Kinesiologist. Over a few months, I made the personal choice to stop taking medication. Despite this, follow-up blood tests showed my cortisol levels had returned to normal. I had no symptoms, and I’m still alive today. That experience changed everything. I knew I had to go back to Kinesiology and take it seriously. Maybe I never would have found Kinesiology again if it wasn't for Liam Gallagher autographing my course book.
What did you do next?
I qualified with The Academy of Systematic Kinesiology (TASK). In 2019, I moved to Cornwall—a place where I didn’t know anyone—with the aim of setting up a Kinesiology clinic.
How did it go?
Starting a new business is hard enough—but doing it in a place where you don’t know anyone, offering something most people have never heard of, is even harder. Then 2020 and 2021 was a difficult time for everyone, and especially for a therapy like Kinesiology that involves a lot of physical contact. Even so, between the restrictions, my clinic started to grow when it was able.
What’s it like now?
Today, I see around 18 clients a week and I’m booked about a month in advance. People come for a variety of issues—pain, hormone imbalances, digestion, skin conditions, stress, trauma, fertility, and more. Each session lasts at least an hour and can be deeply emotional and physical, involving significant energy release.
Have you continued your training?
I’ve also trained with TASK to become one of the few Kinesiology tutors in the UK. I’ve also trained further with the NK Institute in Australia, where the approach is called Neuro-Energetic Kinesiology.
Are you teaching now too?
I am. So far, I’ve trained 29 students at foundation level and 15 at practitioner level in London and Cornwall. Soon there will be many more Kinesiologists in Cornwall—which I don’t see as competition, but as more people spreading good news.
What is the good news?
Kinesiology is the science of balancing muscles. It restores your health naturally, quickly, and effectively. It’s a holistic approach that can help with any health condition. It’s powerful, personal, and truly life-changing.
What does all this say to you about Kinesiology?
Starting from scratch in a place where I knew no one—in a remote village in Cornwall—during lockdowns, offering a therapy most people hadn’t even heard of, and still building a fully booked clinic with a month-long waiting list… to me, that doesn’t say anything about me, but it speaks volumes about how effective Kinesiology really is.
Now, getting to train others to become Kinesiologists is something truly special. I get to watch people arrive with no prior knowledge, begin learning and practicing, and not only develop real skills—but often experience improvements in their own health along the way. They’ll go on to change countless lives with Kinesiology. It’s an amazing feeling to be part of that.
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